Metcalfe's Skinny Popcorn by Springetts Brand Design

Springetts Brand Design Shares The Metcalfe's Skinny Popcorn Food Packaging

Springetts Brand Design, the creator of the award winning design Springetts Brand Design's Metcalfe's Skinny Popcorn Food packaging explicates, The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn..

Metcalfe's Skinny Popcorn by Springetts Brand Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=54829

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