Brand Identity :joshua by Jimmy Chew

Jimmy Chew Reveals The Joshua Brand Identity

Jimmy Chew, the creative mind behind the award winning project Brand Identity by Jimmy Chew explicates, The visual communication designed for Joshua brand, from logo, colors, posters, iconography, collaterals, website and retail design have been designed to permeate positive feelings of strength, love and joy. Drawing inspiration from the Joshua tree, the logo identity is a hybrid of the Joshua’s tree silhouette and umbrella. The form of an umbrella has been adapted into the logo identity to represent the unity and strength of the family to brave the storms of life together & the fact that this small business is a simple livelihood for the family of three..

Brand Identity :joshua by Jimmy Chew Images:


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