Rudyant Wijaya-Logo: Visual Asset Development Book

At Design Interviews

Interview with Rudyant Wijaya : Frank Scott: What is the main principle, idea and inspiration behind your design?. Rudyant Wijaya : The inspiration for "Logo: Visual Asset Development" book came from our experiences in providing consulting, branding, and design services to our clients. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Rudyant Wijaya : We want businessman to know more about their logo, we sharing about conceptual and analytical design. .Frank Scott: What are your future plans for this award winning design?. Rudyant Wijaya : If we win in gold/platinum, i manage to publish it in our 2nd book: Logo: Visual Asset Transition so many people will learn to join this competition. .Frank Scott: How long did it take you to design this particular concept?. Rudyant Wijaya : The project started in 2014 in Jakarta and finished in 2015 in Jakarta .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Rudyant Wijaya : We create this book to enlighten people. Especially businessman to help them know their logo's value better and protect their logo. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Rudyant Wijaya : Our design has been produces in 3.000 books. Published by Elex Media Komputindo (Kompas Gramedia Group) This is the biggest and leader publisher in Indonesia. From 1985, they has been sold more than 14.000 books (title) with more than 200.000.000 (pieces) .Frank Scott: What made you design this particular type of work?. Rudyant Wijaya : In today's business world, visual plays an increasingly important role to build the image and identity in the public's mind. Like human beings who have the face and appearance, a company and brand build a visual identity to represent itself. A strong visual identity contains vision, hope, values, philosophy, character, and uniqueness that make it different, meaningful, and valuable. Visual Asset is an important element in the company's overall business strategy. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Rudyant Wijaya : My inspiration come from God, my team, my family, my teacher, and my friends. .Frank Scott: Who is the target customer for his design?. Rudyant Wijaya : businessman and designer .Frank Scott: What sets this design apart from other similar or resembling concepts?. Rudyant Wijaya : "LOGO: Visual Asset Development" ia a book about concept and inspiration to creating logo, in business, design, and intellectual property perspectives. In this book, the reader not only can read the text and view the image, but also can select brand class for their business based on NICE Classification. In back cover we add QR code, so user can With QR code on back cover, user are able to scan and connected to www.visual-asset.com. We design the interaction process so user can experience a great after sales service. .Frank Scott: How did you come up with the name for this design? What does it mean?. Rudyant Wijaya : Logo: Visual Asset Development. Visual plays an increasingly important role to build the image and identity in the public's mind. Like human beings who have the face and appearance, a company and brand build a visual identity to represent itself. A strong visual identity contains vision, hope, values, philosophy, character, and uniqueness that make it different, meaningful, and valuable. .Frank Scott: Which design tools did you use when you were working on this project?. Rudyant Wijaya : Software: Adobe Illustrator, Indesign, and Photoshop Tool: Wacom, Imac .Frank Scott: What is the most unique aspect of your design?. Rudyant Wijaya : In today's business world, visual plays an increasingly important role to build the image and identity in the public's mind. Like human beings who have the face and appearance, a company and brand build a visual identity to represent itself. A strong visual identity contains vision, hope, values, philosophy, character, and uniqueness that make it different, meaningful, and valuable. Visual Asset is an important element in the company's overall business strategy. This book presents the concept and inspiration for business people to participate in the process of designing a visual identity by integrating business, design, and intellectual property perspective. The approach used in this book is a practical, completed with images and presented in an attractive layout for the ease and convenience of the reader. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Rudyant Wijaya : All team member of PT Elemen Sukses Mandiri. Yes, we did.. we do analytical research brainstorming, and branding. .Frank Scott: What is the role of technology in this particular design?. Rudyant Wijaya : technology is a tool to make life easier and connected with people .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Rudyant Wijaya : Yes, based on our experience. Until 2015 we have done to create more than 100 company logo design around the world and with this book, we tried help people to know and improve their asset. (include the meaning and logos value) also we give education about trademark and copyright .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Rudyant Wijaya : we have to manage different size of paper and different software edition between our team and publisher. .Frank Scott: How did you decide to submit your design to an international design competition?. Rudyant Wijaya : I think design should be enlighten people. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Rudyant Wijaya : We studied a lot of literature and analytic data .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Rudyant Wijaya : I hope our book can be published in english edition (and another language) to reach a lot of people all around the world. thank you. .

Rudyant Wijaya-Logo: Visual Asset Development Book Images:

VIA: http://www.design-interviews.com/design.php?ID=39209

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